PLAYING AND WINNING THE GAME OF PATIENCE

I have a confession to make. Since I started trying seriously to expand LeBoo Media’s customer base earlier in 2017, I have found I really enjoy attending business events.

You know, exhibitions, conferences, seminars, summits. They involve a change of pace and scenery, a variation on the daily routine of business development and delivering copywriting and content management services to customers in the Kingston area and beyond.

You also get to meet new people – and I should confess here that I have really come to enjoy networking too.

And, especially if you have no formal business training, you get to learn things. Yes, really. If you walk into these events with your mind, eyes and ears open, there will be several moments during the day when a little light-bulb goes on over your head. They make your attendance worthwhile.

It happened again a week or so back at the latest Lead Gen Micro-Summit. Staged in Farnborough by Yomp Marketing and fronted by Richard Woods, the effervescent entrepreneur and former finalist in The Apprentice, this was an intense morning listening to people who know what it takes to make a business work.

Towards the end of the session we pooled our learnings and there were at least a dozen genuinely useful and insightful nuggets we had mined that could be taken away and used to improve our business practices.

And alongside all those actions and follow-ups was a phrase one of the speakers used in passing that has echoed around my mind ever since.

Patience is a superpower.

Oh my goodness, yes. It really is. I have had such a positive year in 2017, with incredibly supportive feedback from customers and business acquaintances. I am thoroughly convinced I am in the right place and doing the right things, making the right contacts and building my brand in the best way possible. I am looking forward with massive confidence to moving to the next level in 2018.

But the flip side to all that confidence and positivity is that I am having to be so patient. You see, I want 20 new customers today, 20 tomorrow and 20 more the day after.

It is going to happen, but at its own pace. Those customers are out there, they will love what I have to offer and I will find them – even if it is later rather than sooner.

But if you just can’t wait any longer for someone to make your written materials – online or offline – as eloquent and compelling as possible, please get in touch. I’ll be expecting you. Patiently.