I’m proud and excited to announce that, as well as running LeBoo Media, I’ve co-launched a new venture to help business people communicate with clarity and confidence.

Business leaders are waking up to the limitations of AI when it comes to content creation

Before you share your words with the world, take the time to be certain they are written in your authentic voice

It’s here to stay, it’s quick and cheap - you can get by with AI. But when you want your words to showcase your expertise in your authentic voice, you need something more.

I’ve learned plenty since launching LeBoo Media, but one insight stands head and shoulders above the rest in today’s challenging times.

Time can be the most significant obstacle when you want to establish yourself as a thought leader to elevate your profile and that of your brand

Delivering a message with impact and authenticity can add valuable authority to you and your business in the eyes of your peers and customers

How Maro Itoje - and Sir Elton John - demonstrated the importance of speaking with your own voice when addressing your market place

Rather than tell you how I’m going to smash it in 2025… here are the two ridiculously straightforward guidelines I’ll be following for the next 12 months

It's now a decade since I launched LeBoo Media. Amid all the pride and disbelief, here are the things I now know most strongly that I didn't back then.

Apparently, I'm at one of the points where the ageing process goes into overdrive - but I won't be slowing down for a while yet, thank you very much

Work out what you’re selling, and who you’re selling it to - then draw up a plan to ensure you’re delivering consistent, impactful content

Keep it simple, check your spelling and grammer, always include a call to action - and the most important tip of all

AI is here to stay, but your content has to have the right tone of voice - because authenticity is everything when you’re talking to your audience

There are many types of networking organisations out there, and many reasons why this is a productive activity for business owners

I’m very proud to join the ranks of published authors - and I hope this helps owners of new businesses to cut through the noise.

Knock it off with the ageism - and trust senior candidates to make a significant and positive contribution.

The answers you need for the questions you are asking are often to be found in your head or at your fingertips

I’ve learned hundreds of things since launching LeBoo Media - including the importance of pausing briefly every now and then to enjoy the view.

UX copywriting is a great string to add to your bow if you’re looking to expand your skill set - and your appeal to future customers