Rather than tell you how I’m going to smash it in 2025… here are the two ridiculously straightforward guidelines I’ll be following for the next 12 months

It's now a decade since I launched LeBoo Media. Amid all the pride and disbelief, here are the things I now know most strongly that I didn't back then.

Apparently, I'm at one of the points where the ageing process goes into overdrive - but I won't be slowing down for a while yet, thank you very much

Work out what you’re selling, and who you’re selling it to - then draw up a plan to ensure you’re delivering consistent, impactful content

Keep it simple, check your spelling and grammer, always include a call to action - and the most important tip of all

AI is here to stay, but your content has to have the right tone of voice - because authenticity is everything when you’re talking to your audience

There are many types of networking organisations out there, and many reasons why this is a productive activity for business owners

I’m very proud to join the ranks of published authors - and I hope this helps owners of new businesses to cut through the noise.

Knock it off with the ageism - and trust senior candidates to make a significant and positive contribution.

The answers you need for the questions you are asking are often to be found in your head or at your fingertips

I’ve learned hundreds of things since launching LeBoo Media - including the importance of pausing briefly every now and then to enjoy the view.

UX copywriting is a great string to add to your bow if you’re looking to expand your skill set - and your appeal to future customers

It doesn’t take long to give your words a final read - but it can make a very big difference to your audience

It’s amazing how much value there is in writing down your aspirations for the next 12 months

I couldn’t be more proud that LeBoo Media was named Creative/Media Business of the Year at the 2021 West London Business Awards

When lockdown is relaxed and we are allowed to meet up with friends again, what form will our communication take? We’ll tell each other stories.

Be clear what its purpose is and you will enjoy a much more focused and successful creative process

It’s a powerful tool – but get it wrong and the consequences can be devastating